CLARE  GLOWER

By combining the “laboratory-like” retail trend with the rough workshop nature of The Nudie Denim brand, the Bloomingdales shop-in-shop will convey the solution-finding design seen in factories and workshops with the modern clean feel of a laboratory.  Although both spaces are very different, a workshop and a laboratory have their functions in common, that is that both spaces are used for creation. Workshops and laboratories watch materials, molecules, and solutions all come together. This overall idea of how elements come together will be seen throughout the space.

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Keeping with Nudie’s industrial and raw brand conception while also incorporating the idea of fabrication, the space will be transparent to its fabrication. Exposed wall studs will show how the studs form together to create the wall as a whole. The materials will also relate to the Nudie brand while keeping with the concept by using primarily raw constructions materials such as galvanized steel, wood, and concrete on a white backdrop representing the minimalism of a lab. These elements united will give the Nudie shop-in-shop its unique attraction to draw a consumer in and be inspired by The Nudie Brands creativity.